This program offers courses to develop competencies in marketing including marketing skills, communications skills, human relations, career opportunities, employability, math skills, economic skills, an in-depth study of marketing in a free enterprise society, various aspects of management in the marketing field and communications. Marketing areas will include how companies research, create, advertise, and sell their products and services.  One area of study will be promotion in marketing. Promotion includes sales, advertising, public relations, publicity, and visual merchandising. Studies will also include how to plan, organize, and control projects that help a business to succeed. Various types of marketing management careers will be studied.

Course Sequence(s):

 9th Grade: Marketing Essentials
10th Grade: Marketing Applications
11th Grade: Marketing Management
12th Grade: Business Ownership/Marketing Directed Study

 

9th /10thGrade: Digital Information Technology/Accounting 1
10th /11th Grade: Accounting 2 (Honors Credit)
11th /12th Grade: Accounting 3 (Honors Credit)/Business Directed Study

 

Certifications Offered: 

  • Adobe Certified Associate (ACA) InDesign
  • Adobe Certified Associate (ACA) Illustrator
  • QuickBooks Certified User Intuit

Certification Resources: 

  • Lynda.com
  • GMetrix training & practice exams
  • LearnKey

Possible Career Tracks:

  • Advertising & Public Relations
  • Marketing Research Analyst
  • Product Manager
  • Hospitality & Tourism
  • Certified Public Accountant
  • Forensic Accountant
Affiliated Clubs: DECA